Nickent Golf Signs Golf Icon
John Hoeflich as Senior Vice President
Nickent Golf announces the appointment of John B. Hoeflich
to Senior Vice President.
In a move that is sure to rattle the foundation of the golf
industry, major up-and-comer Nickent Golf has signed one of
the most famous golf club designers in the world to focus on
product design and development.
Over the last twenty years, clubs covered by his patents have
become some of the best sellers of all time. Those products
include such breakthrough clubs such as the Tommy Armour® 845
iron, Titleist® DCI irons and TaylorMade® RAC irons and wedges.
His keen sense of shape and technical curiosity has prompted
the development of clubs carried by millions of golfers worldwide.
Some of the positions he has held in his 35 years of golf
industry experience include: Senior Director of Product Marketing
for Taylor Made-adidas Golf, Director of Golf Club Product
Development for Titleist & FootJoy Worldwide and President
of Liquidmetal Golf.
“John has been my mentor for 15 years,” said Nickent
CEO and founder Michael Lee. ”He was already an icon
when I first entered the industry and he is the biggest name
there is in golf club design. To have the honor and the opportunity
to work with him is a dream come true. I feel he will be the
anchor of Nickent Golf and that we can take this company to
the highest level under his direction.”
The
Teacher
Known as “Hoefy” by his peers, Hoeflich served
as a high school English teacher before joining the golf industry
to spend more time around the game that he had loved since
he was 10 years old. He spent 12 years as a rep selling Maxfli
balls before moving on to PGA Golf, where he eventually became
the Director of Marketing. His first two assignments were
to help rename the company and to develop a new line of clubs
to be marketed under the new name. In 1986 the company was
re-launched as Tommy Armour Golf and the first club design
was the 845, which has become one of the best selling irons
of all time. It was that innovative product that established
“Hoefy” as a leader in golf product development.
“I worked in a machine shop for my Dad as a boy right
through college, which gave me engineering experience and
the basics of golf club tooling,” said Hoeflich. “It
also helped that I had been selling clubs and listening to
PGA Tour players talk about them for 15 years, so I had a
good feel for what shapes and transitions they
wanted to see at the end of a shaft.”
“Hoefy” has been a teacher to many in the industry
since he left to become a master designer. Nickent CEO Michael
Lee is one of the leaders in the industry that considers himself
to be from the “school of Hoefy.”
With the addition of Hoeflich to the Nickent team, Lee says
his golf career has come full circle. He added that the Hoeflich
signing is a significant statement to the rest of the industry
about where Nickent Golf is headed.
New Nickent/Hoeflich Products
Hoeflich is currently hard at work on new Nickent products
that will debut in the fall of 2005. He has wasted no time
in utilizing his peerless expertise to come up with clubs
that will again change the landscape of the golf market. The
products he is working on will feature his famous attention
to detail, will embody the class and perfection of a Hoeflich
product, and will employ technology never before seen in a golf
club.
“These new products will all incorporate my design philosophy
that great clubs are a perfect combination of art and technology,”
said Hoeflich. “I think my shaping abilities combined
with my endless pursuit of cutting-edge innovation is what
has made the clubs I have designed so popular with the masses.
I always look at golf club design in that regard.”
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John Hoeflich as Senior Vice President |
